Ambitious and Undervalued. This is for GenX

Published on March 2, 2026

Welcome to your Monday Motivational Minute! This quarter features Cass Cooper, CRN Columnist and Podcast Host, The Channel Company. 

Gen X wants senior leadership despite feeling overlooked and under supported. How can we honor their ambition and encourage workplaces to recognize the value they already bring. 

 
 
 
 
Bio: Cass Cooper (she/her) is a research-driven writer, content creator, and leadership strategist passionate about transforming organizational culture. With over 20 years of experience in sales and leadership, she specializes in turning complex theories into actionable strategies that foster inclusive, people-centered workplaces. A CRN columnist, podcast host, and global speaker, Cass continues to champion diversity in technology and beyond.
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