Woman of the Week - Alexandra Kehayas - Cavelo

From aspiring teacher to tech marketing powerhouse, Alexandra Kehayas has carved a career path that proves growth doesn’t have to follow a straight line—it just needs purpose, passion, and a little boldness. As Head of Marketing at Cavelo, Alexandra has done more than build a brand—she’s built momentum, community, and confidence, all while championing curiosity over perfection. 

In this fun and thoughtful conversation, Alexandra shares how she pivoted from event planning to luxury retail to cybersecurity—and ultimately became the first marketing hire at Cavelo. With no roadmap, she led a company-wide rebrand, launched an events program, and built the Cavelo Connect partner community from the ground up. Her proudest win? Watching those early initiatives turn into pipeline, growth, and opportunity for her team. 

Alexandra opens up about imposter syndrome (aka the “sneaky little monster”), learning to move through challenges instead of just forward, and embracing the idea that confidence doesn’t have to come first—it can grow with action. She also shares the lesson she wishes she’d known sooner: no one has it all figured out, and giving yourself grace is part of the process. 

A Swiftie, a strategist, and a self-aware leader, Alexandra is a reminder that the most powerful marketing stories often begin with showing up, staying curious, and creating your own definition of success. 

Let’s celebrate Alexandra—drop your takeaways, shoutouts, or favorite tour memories (Swifties, we see you!) in the comments below. 💬✨