Woman of the Week – Alanna April - The Channel Company

In this week’s Woman of the Week conversation, Jacquie Rives sits down with Alanna April, Women of the Channel Program Manager at The Channel Company, for a thoughtful and refreshingly honest discussion about confidence, boundaries, and sustainable success. 

Alanna shares the simple moments that bring her the most joy—from early-morning routines to cherished time with her young daughter—and how those grounding rituals shape the way she shows up both personally and professionally. She opens up about self-doubt, second-guessing, and the very real experience of questioning your qualifications—even when you know you’re capable. Her practical advice? Pause, reflect on how far you’ve come, and trust the experience you’ve already earned. 

The conversation also dives into calendar protection, focus strategies, and navigating the ebb and flow of demanding event cycles without burning out. Alanna offers actionable insights on blocking time for high-impact work, setting boundaries that flex when needed, and looking out for your teammates as a form of leadership. 

To close, Alanna recommends Let Them by Mel Robbins, a timely reminder for type-A achievers and people-pleasers alike: control what you can, release what you can’t, and give yourself permission to let go. 

This conversation is a powerful reminder that confidence is built over time, leadership is rooted in empathy, and success is most meaningful when it’s sustainable—for you and those around you.